It is now legal in South Africa to trade domestically in rhino horn, after this country’s Constitutional Court recently overturned an eight-year ban on domestic trade, based on a technicality.
We do not get a second chance if we get the economics of rhino trading wrong; all the rhino in the wild will be gone. It is time for a Plan B.
Is your engagement ring to you what rhino horn is to the Chinese? We investigate some marketing myths in light of the proposal to legalise the trade in rhino horn.