Fair Trade Tourism has expanded its wings into East Africa. Last week the tourism NGO signed a mutual recognition agreement with Responsible Tourism Tanzania that will enable hotels, lodges and camps that achieve Tanzania’s highest certification standard to be marketed under the Fair Trade Holiday brand.
Responsible Tourism Tanzania was established in 2011 to help safeguard the country’s unique culture and biodiversity by promoting sustainable tourism development. To date, 12 establishments have been certified as achieving the Level 2 standard, based on a range of environmental, social and economic criteria. The 12 properties include Sayari Camp, Dunia Camp and Olakira Camp in Serengeti National Park, Oliver`s Camp in Tarangire National Park, Isoitok Camp and Manyara Wildlife Safari Camp around Lake Manyara and Blue Oyster Hotel, Chumbe Island Lodge, Kilindi Zanzibar, Red Monkey Lodge, Mangrove Lodge and Unguja Lodge in Zanzibar.
Responsible Tourism Tanzania has recently launched its Level 3 standard, aligning with Fair Trade Tourism’s certification criteria, which is widely regarded as global best practice. Properties that achieve this standard can be marketed under the coveted Fair Trade Holiday brand used by approved tour operators around the globe.
The Fair Trade Tourism managing director, Nivashnee Naidoo, said travellers who care about their impact on the planet and local people could now visit Fair Trade Tourism certified or aligned properties in five countries – South Africa, Madagascar, Mozambique, Seychelles and Tanzania.