About us – what and why
What we do
Wildlife . People . Travel
Premier online content & tailored safaris for our discerning international community. When and where to go in Africa, and with whom. A few weeks too early / late or a few kilometres off course and you could miss the greatest show on Earth. And wouldn’t that be a pity?
Why we do this
Celebrate Africa & do good
We hope to inspire you to celebrate Africa and do good for the continent.
We aspire to make eco-warriors out of kids, turn poachers into game guards, and give ordinary people a voice and reason to dream. We convince large numbers of people to travel to and around Africa and, in so doing, to tread lightly and make a real difference.
This is what we are all about and what we have been doing for more than 26 years.