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Cara Delevingne poses with a lion cub for TAG Heuer


The entertainment industry’s enduring maxim is not to work with children or animals, and supermodel Cara Delevingne will surely be hoping she had heeded that advice after criticism from animal rights campaigners on Friday. The star was scolded by animal rights campaigners who objected to her posing with a wild lion cub as part of a Tag Heuer campaign.

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Speaking to MailOnline, World Animal Protection wildlife expert Dr Neil D’Cruze said, “Lion cubs are not photo props. Their health and well-being should not be compromised. They belong in the wild, not draped over a celebrity just to sell a designer watch. When you look behind the scenes, advertisements like these support an industry that relies on animal cruelty. Our concern is that such high profile adverts will legitimise these cruel encounters with wild animals. I am sure that both advertisers and consumers alike would think twice about the commercial use of wild animals if they were aware of the suffering involved behind the scenes.”

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Meanwhile, the model’s online followers also voiced their distaste at the shoot. One man, Michael Dooley, wrote on Twitter: “Stupid stunt by Cara Delvingne and TAG Heuer, with a wild lion cub in her arms.”


Meanwhile, another – ‘Paige’ – posted: “Yall realise this is animal abuse, right?”


The comments will come as an embarrassment to Cara, who’s the new female ambassador for the watch brand. The sultry supermodel called the wild animal her ‘dream date’ and trustingly let the predatory animal chew on her finger tattoo in the brooding, dark-lit photo call for the Paris Fashion Week.

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Cara, who’s known for her wild spirit, didn’t show a flicker of fear as she cuddled into the animal; instead laughing out loud when it reached out a paw straight for her jugular.

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MailOnline have reached out to Cara’s publicist for a comment, but are yet to receive a response.

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The supermodel herself appeared to be caged after the jewellery brand revealed that they deliberately picked ‘the most disruptive It Girl of the moment’ for their latest campaign. Jean-Claude Biver, CEO of TAG Heuer said, “We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.”

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