Safaris & stories
Africa Geographic
Wildlife . People . Travel
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Airlink

What & Why

What we do

Wildlife . People . Travel

We publish premier stories and photo galleries and build, operate and manage tailored safaris for our discerning international community. When and where to go in Africa, and with whom. A few weeks too early / late or a few kilometres off course and you could miss the greatest show on Earth. And wouldn’t that be a pity?

Why we do this

Celebrate Africa & do good

We hope to inspire you to celebrate Africa and do good for the continent.

We aspire to make eco-warriors out of kids, turn poachers into game guards, and give ordinary people a voice and reason to dream. We convince large numbers of people to travel to and around Africa and, in so doing, to tread lightly and make a real difference.

This is what we are all about and what we have been doing for more than 28 years.