African safari experts and storytellers since 1991
For those who want their African safaris and donations to make a real difference
Tailor-made luxury African safaris just for you
- Travel in Africa is about knowing what, when and where to go and with whom – for the ultimate safari experience. A few weeks too early/late or a few kilometres off course, and you could miss the greatest show on Earth. And wouldn’t that be a pity? Our experiential African safaris are made for you, with love, by our crew of passionate safari experts who have lived and worked in Africa for most of their lives.
Inspirational, factual articles about Africa’s incredible natural wonders
- These articles keep our readers and subscribers informed and inspired to join us in celebrating Africa and doing good. Over sixteen million in the last decade have read our stories that reflect the complexity and reality of life at ground level here in Africa. That’s 16m caring individuals from across the globe – our tribe – that have taken on board the science and considered opinions and helped us spread the word. And for that, we are eternally grateful. Our stories include Photographer of the Year – our annual visual celebration of Africa’s extraordinary biodiversity.
We also generate significant donations via our readers, subscribers and safari guests for selected conservation projects where the impact is made at ground level. And, we market and manage reservations for remote safari camps where local communities are the primary beneficiaries via our sister company, Ukuri.travel. Ukuri is the preferred booking platform for safari lodges managed by African Parks and other impactful protected area managers.
This manifesto explains our approach to life as a travel and conservation company. Our safari guests, subscribers, and followers strive to help us celebrate Africa and do good – to benefit African ecosystems, biodiversity, and people.
