Africa Geographic offers advertisers a network of online media channels to access and engage with a community that is passionate about Africa’s wildlife, people and travel:
1: Africa Geographic magazine advertising, a weekly online periodical of discerning, carefully curated content.
2: Africa Geographic blog banner advertising, updated minute by minute with blog posts, news, imagery and travel information.
3: Africa Geographic newsletter advertising, a weekly newsletter which focuses on the latest magazine issue as well as our most popular blog posts.
4: Africa Geographic Content Marketing Kit, a tool for lodges and travel agents/operators to create a persona and engage with travellers on a more personal level through content creation for our blog and social media.
This is your opportunity to reach more than 1,940,674 Africa travellers. Content marketing is an affordable way to generate travel leads and build your brand in the eyes of travellers by getting your content to our worldwide community.+ What is Content Marketing?Travellers use multiple resources to plan and book their holidays and take travel inspiration and advice from their friends via social media. Africa Geographic’s Content Marketing Kit is about getting good content (YOURS) to a large, relevant and engaged audience (OURS).
+ How does it work?You provide content for blog posts or social media posts in the form of stories, useful information, pictures, and video and we publish it on our media platforms, delivering it to the right people (travellers to Africa) in a form that suits their habits, needs and expectations as they gather travel inspiration and information.
We provide detailed advice and assistance to you if you don’t have writing or blogging experience and in addition, we provide a regular newsletter with examples and advice. In other words we show you how to make the most of your content and we give your content wings!
Note that all content submitted is subject to our editorial process and approval. We do not guarantee that all of your submissions will be published. This editorial process is essential for our reputation as Africa’s premier travel and wildlife publisher and is the reason we have a large and active audience.
“We have seen fantastic return on investment through various campaigns we have run on Africa Geographic’s social media platforms and the Africa Geographic blog. Offering access to an extensive global market, much brand awareness has been achieved with our own social media platforms seeing a bump in followers and engagement during and after each campaign. In addition to this brand awareness, we have also received various booking enquiries. We certainly see our relationship with Africa Geographic as a long-term and beneficial one.”
– ROB BAIRD, of Prestige Communication on behalf of Tanda Tula (Content Marketing Kit, newsletter and banner advertising)
“Zulu Waters made the decision to advertise with Africa Geographic as we felt that it had the perfect target audience for our lodge and reserve. We took out a 3 month campaign for an advert in the online magazine and a leaderboard banner on the website. We are delighted with the results of the campaign and as a result took out a further 3 months of advertising. Enquiries for accommodation have tripled and we are experiencing our busiest holiday season to date which I am sure is related to our exposure through Africa Geographic.”
– LESLEY TERWIN, Office and Lodge Manager, Zulu Waters Game Reserve (Newsletter and banner advertising)
“I run digital marketing campaigns for numerous safari lodge clients around Southern Africa and am thrilled with the partnership and exposure opportunities I have found in Africa Geographic for them. I highly recommend a content marketing kit partnership with Africa Geographic to each of them as an effective and extremely rewarding means of getting their ‘real feel’, character and experiences they offer portrayed to a very relevant and travel-interested readership. To be associated with the reputation of Africa Geographic is just one of the perks to a partnership. I simply adore the publications and platforms managed by Africa Geographic but as a traveller and Africa-lover myself I see the incredible content shared by Africa Geographic as being its most valuable asset. The content is just fantastic and for real safari lodges to be able to share their stories through that Africa Geographic content is simply priceless. Each month that we share lodge content on the Africa Geographic platforms, we see interested referral visits come to our websites as a result and enjoy interacting with potential future guests and fellow Africa-lovers over social media interaction created too. Contact and direct channel communication with the readers is afforded through partnering with Africa Geographic. It is a great way to market to our target audience authentically and through sharing, which is a refreshing method which works so well in our industry.”
– KELLY ROBERTSON, Head Digital Marketing Strategist, WildWeb (Content Marketing Kit)
“Mid-way through 2014 Onephotography Photo Safaris looked into various ways of getting its content from its website and out to the public. After searching through various options it was decided to sign up for Africa Geographic’s Content Marketing Kit. It was one of the best decisions as the kit allows OnePhotography to connect directly with a specific target audience, one that would appreciate good photography and search for the next ideal travel location. Since signing on OnePhotography’s posts through Africa Geographic have reached over 800,000 people on social media with additional exposure coming through their online magazine and blog. It has been a fantastic learning experience working with the Africa Geographic team and inquiries are on the rise due to the excellent exposure provided.”
– JOHN DE JAGER – Owner, Onephotography Photo Safaris (Content Marketing Kit)
For rates and to discuss your personal requirements: