Africa Geographic magazine and iPad app will take a break as from December 2013 and be replaced by a new, hybrid (print and digital) magazine in April 2014.
The new magazine will preserve core print values while integrating a more agile digital mindset and capitalise on the massive growth in our online.social.mobile community (which increases by more than 1,000 people every day).
Africa Geographic Holdings CEO Simon Espley says: ”This evolution process has been hastened by the sudden closing down of our print magazine publisher, supplier Black Eagle Media (BEM), which we found out about the day it happened – 31 October 2013.”
“None of our online.social.mobile platforms are affected by BEM’s demise as they are managed by our in-house digital team, with independently derived content and readers. Our in-house team has made Africa Geographic into a world-leading online.social.mobile brand and you can expect more of this stellar growth going forward. In fact expect the NEW Africa Geographic magazine to enjoy similar performance.”
“We are very sad for Peter and Sarah Borchert and the rest of the BEM team that have brought us such fantastic print stories and news for over 20 years, and we wish them the best of luck going forward. It’s not ideal that the demise of BEM catches us without a print publication for the intervening period (December 2013 to March 2014) but on the other hand we’re very excited about our plans for the next generation Africa Geographic magazine.”
What does this mean for Africa Geographic readers and subscribers?
Africa Geographic Holdings will honour all outstanding issues owed by Black Eagle Media to subscribers, in kind, once the new magazine has been launched. We will be emailing all subscribers in due course and we request your patience in the intervening period.
What does this mean for our web site and social media?
Nothing, they are unaffected and will continue to enjoy stellar growth in content and readership. We undertake to keep you informed by way of blog and social media posts whenever we have further news.
What does this mean for our print advertisers?
We would like to take this opportunity to thank the many advertisers that have supported us for so many years and assure them that their support will be rewarded in 2014 when the new magazine is published. The new magazine will include a wider content mix and target audience (and a resultant larger circulation) as well as a natural and intuitive blend with our digital platforms – ideal for 360 degree engagement with our large and growing community. We will update you regularly in this regard in the coming months. The few months ahead with no print magazine is unavoidable (due to it being forced on us the demise of our print magazine publisher) but we invite our advertisers to join us online in the meantime – our web site enjoys in excess of 80 000 unique readers per month. Adie Ceruti, your favorite advertising Sales Manager (and loyal supporter of Africa Geographic for the past 16 years), will be in touch to discuss opportunities. Contact her at firstname.lastname@example.org and 083 601 2291. Thanks again for your support and understanding.
The CEO and Board of Africa Geographic Holdings (Pty) Ltd
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