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Mind your language: how to speak ‘shark’

Interactions between humans and sharks are often mirrored by bad press. Recent research shows how the repeated use of words such as ‘monster’ and ‘attack’ can influence the way we perceive these ocean predators.

Most of you might remember Peter Benchley’s novel Jaws and Steven Spielberg’s subsequent movie in which the great white shark was referred to as a ‘man-eating killing machine’.

© Terry Goss/Wikipedia Commons

© Terry Goss/Wikipedia Commons

According to researchers Christopher Neff (University of Sydney, Australia) and Robert Hueter (Mote Marine Laboratory’s Centre for Shark Research, Florida, US), a broader and more fine-tuned vocabulary is needed to improve people’s general perception and understanding of sharks.

Misleading ‘facts’

It is not only imprecise terminology that has the potential to heighten our emotional response to sharky news pieces. On 2 May, the online portal Africa Check reviewed an ‘inaccurate and confusing’ article published on the BBC website. The report (which has now been partly corrected) suggested that South Africa is spending ‘millions of US dollars’ to trial the ‘world’s first environmentally friendly barrier shark net’ as a response to five shark attacks in the Western Cape in 2012.

Where had the BBC gone wrong?

For one, not ‘millions’ but tens of thousands of US dollars have been committed to the project. According to Alison Kock, research manager at Shark Spotters, the article also ‘fell short in explaining the difference between shark nets, designed to catch and kill sharks, and barrier nets …, designed to act like a fence.’

The most misleading piece of information, however, is that ‘five shark attacks’ allegedly took place last year. Jeremy Cliff, head of research at the KwaZulu-Natal Sharks Board, says ‘there have been only two’ shark bites, one of them fatal. Click Africa Check for the review and BBC for the updated article.

How to speak ‘shark’

Neff explains that there is no point in using misleading ‘attack language’ when the encounter was, in fact, ‘friendly’. Here are his suggestions on how to render our vocabulary more specific:

– Shark sighting: a shark seen in proximity of people without physical contact.

– Shark encounter: physical contact is made between a shark and a person (or its surfboard/boat) without a bite.

– Shark bite: a bite occurs, causing minor to moderate injuries.

– Fatal shark bite: one or several bites resulting in fatal injuries.

Next time you go out for a surf or read a newspaper article, think twice before labelling a ‘shark encounter’ as something more dangerous than it actually was. You can find the complete study by Neff and Hueter on http://bit.ly/11W7Yga

Natalia Flemming

Running free in the wild may be simply a dream for many in today’s constraining world. In my case, the quest for ‘mamofa’ country (miles and miles of f*** all, as once aptly expressed by an exploration geochemist from the University of Cape Town) has become an integral cornerstone of everyday life which I’ve had the fortune to nurture both above and below water, on snow-covered mountain slopes and desert dunes, along forested fjords and in the dry bushveld. On my journeys I have enjoyed the occasional company of snakes, parrotfish and giant fruit bats and have always shared my adventures with good friends or fellow long- and snowboarders. Born in Cape Town, raised in Germany and Switzerland, and travelling in Namibia and South Africa during lengthy visits to family and childhood friends, I can converse with humans in four languages (English, German, French, Italian) but the language of the wild remains elusive. It is for this reason that I consider myself extremely fortunate to have been accepted as an intern at Africa Geographic in Cape Town. This extramural practical forms part of my studies in International Journalism at the University of Bremen, northern Germany. When I’m not out and about, you can find and visit me on my blog: framedbynataliaflemming.wordpress.com

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Princeton University Press
Princeton University Press
Africa Geographic