Safari company & publisher
Africa Geographic
Wildlife . People . Travel
Klaserie River Sands

Here’s where South Africans are going, how they get there, their top accommodation choices and how much money they’re going to spend this December holiday.

An independent survey commissioned by the Avios Travel Rewards Programme has revealed that 90% of holidaymakers are staying in South Africa this December.

Local is clearly very lekker considering Table Mountain and Umhlanga Rocks are among South African holidaymaker’s top five holiday destinations.

Holidaymakers are conscious about avoiding overspending this festive season; 27% plan to spend less money this December compared to previous years, while 36% have set aside the same amount of money for this holiday, as they did on their last holiday.

Interestingly, 65% of holidaymakers surveyed collect loyalty points and 86% of holidaymakers look for discounts and cost-effective deals for the December holidays. Being able to save on travel costs allows people to holiday for longer, which is a huge advantage considering the fact that 78% of holidaymakers surveyed will be away for one week or more this December.


This independent online survey was commissioned by It was based on decision makers with a monthly household income of at least R15 000 and who are personally going away on holiday in December 2013. The sample included 608 participants.

Ndumu River Lodge

Editorial consultant for Africa Geographic.