On Monday 3 November 2014 a group of over 80 invited guests gathered in The Manor House in the Kirstenbosch Gardens for the global launch of redrhino.
Redrhino is an exciting new fashion initiative in support of the nurturing and mentoring of the conservation leaders of the future. Founded by Elizabeth Folgen and Frances Crowe, redrhino has created a unique range of African inspired scarves with the net profits from sales donated in their entirety to the Lapalala Wilderness School.
Redrhino has collaborated with a number of conservationists, artists and inspirational people to design six scarves for their 2015 collection. These include a grey scarf with an image of a black rhino charging, courtesy of artist and conservationist Clive Walker, as well another scarf born out of a collaboration with wildlife artist Ingrid Weiersbye, available in white with either red or grey detailing, depicting two antelopes charging.
Another scarf in the collection features the famous motto of respected conservationist, John Hanks: “Listen, learn, improvise, adapt, and overcome, but above all remain optimistic and enthusiastic,” while model Josie Borain and Lapalala Wilderness team member Jessica Babich served as inspiration and models for the redrhino collection.
Over 30 scarves were sold at the company launch with orders coming in daily. Corporate entities can also order tailor-made scarves branded with a company logo or artist’s image. The scarves can be purchased online and directly from one of the board members in Cape Town. A retail shop is in negotiation with redrhino to stock the scarves.
Redrhino hopes to grow this fashion initiative into a sought after African brand, with new collections and collaborations in the pipeline, all inspired by the wilderness and in the name of the Lapalala Wilderness School.
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