It seems to be the way that human beings are wired, but as soon as something exists in all its natural magnificence, it becomes a desirable item to own. Sometimes even just a part of it will do to satisfy the customer.
In spring, colourful explosions of flowers are harvested by wanderers and merchants who wish to capture the beauty for themselves. The difference between the pickers is that one has a specific interest in making a profit out of the blooms. Dollar bills pop up with an inviting cha-ching and a market for the naturally occurring beauty is born.
The same concept is seen on an uglier, darker and a seemingly unstoppable scale in the trade of the African lion. The maned lion is celebrated worldwide and just like crystals, diamonds and exotic birds, it has become a hot commodity. The moneymakers lack heart and compassion for the creature; they are the traders who have pinpointed the demand and are holding the carrot in front of the donkey, knowing full well it will be gobbled up greedily.
The financial gain for South African lion farmers and breeders is large, making trading in the cats a lucrative business and one that has elicited the evil in some wildlife industries. It takes a specific kind of person to want to hunt and kill a lion. Whether it is a nomadic male roaming the wild or a drugged and disorientated lion in an enclosure, these people have a sick desire to want to watch it fall, especially when it is widely known that it is a species facing extinction. Others who are drawn to the cute factor of a cub or the thrill factor of a close encounter can pay money to get what they want. To have inquisitive baby lions rough and tumble on one’s lap is an experience that can now be bought, and is an activity that we are told ‘contributes to conservation’. Walking alongside these adult predators, being given permission to touch them and getting to take home the photograph is also an activity that has been labelled as ‘conservational’.
The nasty truth about the hunting, breeding, petting and walking with lions industries is that they are based on ugly lies. The bones of the cats are sought after as health and prestige products by a demanding mass market, most of whose members are unaware of the disastrous impact that their totally ineffective ‘tonics’ have on the lion species. The thousands of dollars fetched by this trade (around US$10,000 per skeleton) have lit fireworks on South African breeding farms. When hunters walk away with their trophy heads, leaving the rest of the animal to the metaphorical dogs, the farm owners greedily wrap them up and sell the carcasses for a vast profit to China, Vietnam and Laos. This insatiable market is only fed by the availability of the supply item.
People all over the world refute the sordid sport of hunting, arguing that the idea of shooting such a majestic animal is inhumane. However many of these same people also like to admire this king of beasts from close-up, and – hey presto! – their desire is easily met and is then used to the benefit of money-hungry merchants. Visitors can enter the sanctuaries where they can cuddle, pet and feed the cubs, or set out with a handler to experience a walk on the wild side. What many customers do not know (or merely ignore) is that when these young ’uns grow out of their fluffy-furred cuteness and lose their milk teeth, they are sold to hunting farms, adding to the industry that the animal-loving visitors are so against. The matured cubs are reared in enclosures until they are picked out for a hunt and shot by a paying customer dressed in camouflage.
Losing its head to a taxidermist, its bones to a Chinese pharmacy and its flesh to butchers in America, the African lion is smuggled out of its homeland, destined to appear as a burger patty, a magic potion or a floor mat. Harvested in superficial conditions, chopped up and sold for parts, the largest carnivore in Africa has gone from the iconic symbol of strength and bravery to a mere commodity that is traded amongst humans to the point where it is consumed as an unrecognisable version of itself. One should not be fooled by any industry that offers interaction with lions from any place other than the seat of a safari vehicle. If only the gentle act of observation was enough to satisfy the desire to ‘have’; we would ‘have’ so much more and we would have it forever.
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